Hi, I'm Laura

I'm a Strategic Designer based in New York – currently working at CVS Health, a healthcare innovation company, where I focus on UX and Service Design. With 6+ years of experience, I've worked across product, strategy, and UX design. I focus on delivering user-centered experiences that address the entire product and service ecosystem within the healthcare space.When I'm not designing, I enjoy dabbling in illustration and training for marathons.

Expertise

UX Research & Strategy
Adding value to the internal and external problem spaces with the ability to build frameworks and outline experiences based on in-depth user experience research

Strategic Workshops
Planning and facilitating cross-functional workshops and design sessions for specific problems, bridging the gap between business and technology

Technology & Data
Understanding user experience connects with technology, architecture, and data to deliver a better experience to customers
Education

Carnegie Mellon University — MDES in Design for Interactions
2017 — 2019

Parsons New School for Design — BFA in Product Design 
2007 — 2011

Harvard Business School Online — CORe: Credential of Readiness
2022, Short Course

d.MBA — Business education for designers
2021, Short Course
Recognition

Creative Approaches to Health Education: New Ways of Thinking, Making, Doing, Teaching and Learning — Featured project, Emotional Modeling
2021, Publication

Serious Play Conference Awards — Gold Medal, Board Game category, Lurn
2019, Competition

Cooper Hewitt: Access + Ability — Fluid
2018, Exhibition
Contact

Email — rodrilau@gmail.com
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